印刷术的天才之处在于，它以一种廉价的、实体的、特别容易获得的方式，体现了复杂的集体努力；而到目前为止，数字媒体一直无法找到类似的东西。建筑业的办公室类似于报业，不同来源的信息在此产生复杂的组合和选择。作为建筑师，我们体会到了电脑带来的优势：速度、精度、平滑（的工作感受）。但我们也面对着另一个重要问题：员工和他的电脑之间的关系，将他孤立在一个内向的“泡泡”中，无法进行集合性的总览。The genius of print is that it is a cheap, physical, hyper-accessible embodiment of a complex collective effort, for which so far the digital has been unable to find an equivalent. Architectural offices are similar to newspapers in that they produce complex assemblies and selections from radically different sources of information. As architects, we have experienced the advantages: speed, precision, smoothness. But we have also suffered one crucial consequence: the relationship between the worker and his computer, which isolates him in a bubble of introverted performance, inaccessible to collective overview.
在传统的新闻编辑室里，每个人都知道他的同事的劳动和进步，以及共同的目标：单一的话题，以及统一发稿的最后期限。在数字化的办公室里，专注地盯着屏幕会削弱所有其他形式的注意力，从而削弱真正的创新所必需的集体智慧。In the classical newsroom, each inhabitant was aware of the labour and progress of his colleagues and of the collective aim: a single issue, with the deadline as a simultaneous release. In the digital office, staring intently at a screen dampens all other forms of attention and therefore undermines the collective intelligence necessary for true innovation.因此，我们设计了一种建筑，可以将个人的工作进行传播、共享、分析。新办公大楼的中央中庭是建筑的新中心。设计围绕一系列室内露台展开，共同形成一个“数字山谷”。同时，每一层也设置了被围合的传统工作空间，延伸至室内的露台。建筑中的“谷地”经过垂直镜像后，形成一个三维形体的天棚，共同围合起中庭空间。 We therefore have designed a building that lavishly broadcasts the work of individuals for shared analysis. The new office block is injected with a central atrium that opens up to the existing Axel Springer buildings - a new centre of the Axel Springer campus. The design was developed around a series of terraced floors that together form a digital valley. Each floor contains a covered part as a traditional work environment, which is then uncovered on the terraces. Halfway through the building, the valley is mirrored to generate a three dimensional canopy.
公众可以在一楼大堂、会议桥和屋顶酒吧共三个楼层体验建筑。在会议桥上，访客可以看到公司的日常运作。一层对城市开放，包含工作室、活动和展览空间、食堂和餐厅。 The public can experience the building on three levels - ground floor lobby, meeting bridge, and roof-top bar. The meeting bridge is a viewing platform from which the visitors can witness the daily functioning of the company and how it evolves. The ground floor contains studios, event and exhibition spaces, canteens and restaurants.
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